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Charity Math
The 990 read · EIN 39-2040239 · WI · Fiscal year 2025

Goodwill Retail Services

Goodwill Retail Services Inc: CEO salary, finances and where donations go

In its own words

“Connecting people to work. Preparing people for life.”

Data only Figures straight from the filing, screened by our rules. Not yet reviewed in depth by a CPA.

Methodology by Amir Arani, CPA, CA · Updated

Top pay
$850K Jacqueline Hallberg, 0.4% of spending
Revenue
$224.6M 74.6% from donations and grants
Spent
$227.7M 10.7% on programs, as reported
Net assets
$39.1M end of 2025
Savings
2.1 months of spending, net assets ÷ spending
People
6,999 employees, 4 volunteers
Form 990 (2025), Parts I, VII, IX, X
01 · Red flags

1 thing to look at.

We screen every filing against twelve rules. A flag is a prompt for a closer look, not a finding of wrongdoing.

medium

Less than 20% of spending on programs

10.7% of $227,702,208 spending reported as programs.

Form 990 Part IX, line 25
02 · Where $1 goes · 2025

Of each dollar it spent, 10.7¢ went to programs, as reported.

The split the charity filed.
10.7¢
Programs, $24.5M
0.0¢
Fundraising, $0K
89.3¢
Admin, $203.2M
Form 990 (2025), Part IX, line 25
Cost to raise $1
0¢
as reported

For each dollar donated, Goodwill Retail Services spent 0¢ on fundraising.

Fundraising ÷ $167.6M contributions · Form 990 Parts VIII, IX
03 · The savings

Net assets: $29.7M to $39.1M in 11 years.

Net assets at each fiscal year end, 2013 to 2025.

Net assets at year end, $ millions
30
32
35
38
33
36
30
30
56
51
45
39
Form 990 history via ProPublicaForm 990 (2025)
04 · Who gets paid

The 8 highest-paid people.

Reportable pay in 2025, from the charity and related organizations.

Jacqueline Hallberg
President & CEO
$849,830
Jeffrey Docalavich
Asst. Treasurer
$525,572
Scott Dexter
Chief Retail Officer
$423,679
Dan Michael
Vice President
$316,596
Jason Burns
Vice President
$290,517
Shawn Mccourt
Vice President
$285,850
Julie Deming
Director Inventory
$178,622
Basil Buchko
Former Asst. Secretary
$170,000
Form 990 (2025), Part VII, Section A
Largest outside contractors
ContractorServicePaid
Ott Development LLCConstruction services$4,626,059
Ryder Transportation Solutions LLCTrucking services$1,468,674
One Stop Mailing (dba Osm Worldwide)Shipping services$1,155,932
Federal Express CorpShipping for ecommerce$1,081,737
Martin Peterson Co IncMechanical contracting services$535,778
Form 990 (2025), Part VII, Section B
05 · Questions

The questions people ask about the Goodwill Retail Services.

Short, sourced answers. Each one stands on its own.

How much does the Goodwill Retail Services CEO make?

Jacqueline Hallberg, President & CEO, received $849,830 in reportable compensation in 2025, 0.4% of Goodwill Retail Services' $227.7M in spending.

Form 990 (2025), Part VII

What percentage of Goodwill Retail Services donations go to programs?

Goodwill Retail Services reported 10.7% of 2025 spending as programs, 0% as fundraising and 89.3% as management.

Form 990 (2025), Part IX

How much money does Goodwill Retail Services have?

Net assets were $39.1M at the end of 2025, about 2.1 months of spending.

Form 990 (2025), Part X

Does Goodwill Retail Services have any red flags in its filing?

Its latest Form 990 triggered 1 of our twelve screening rules: less than 20% of spending on programs. A flag is a prompt for a closer look, not a finding of wrongdoing.

Form 990 (2025)
06 · Sources and citing

Every number, traced.

  1. Goodwill Retail Services Form 990, 2025 (IRS e-file)
  2. Goodwill Retail Services Form 990 history (ProPublica Nonprofit Explorer)
Cite this page

Amir Arani, “Goodwill Retail Services: CEO salary, finances and where your dollar goes,” Charity Math, updated 2026-11-07. https://charitymath.com/charities/goodwill-retail-services/