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The 990 read · EIN 53-0242992 · VA · Fiscal year FY ending Jun 2025

Greater Washington Educational Telecommunications Association

Greater Washington Educational Telecommunications Association Inc: CEO salary, finances and where donations go

In its own words

“Public media content producer and distributor for greater washington area and the nation; provider of educational content across five television channels, a streaming app, and weta classical radio; producer of news and current affairs programming, other national series and specials, and digital services.”

Data only Figures straight from the filing, screened by our rules. Not yet reviewed in depth by a CPA.

Methodology by Amir Arani, CPA, CA · Updated

Top pay
$747K Sharon P Rockefeller, 0.6% of spending
Revenue
$148.4M 88.1% from donations and grants
Spent
$127.1M 72.8% on programs, as reported
Net assets
$209.0M end of FY ending Jun 2025
Savings
19.7 months of spending, net assets ÷ spending
People
491 employees, 54 volunteers
Form 990 (FY ending Jun 2025), Parts I, VII, IX, X
01 · Red flags

1 thing to look at.

We screen every filing against twelve rules. A flag is a prompt for a closer look, not a finding of wrongdoing.

high

Professional fundraisers kept most of what they raised

Fundraisers were paid $611,687 against $190,000 raised, more than they brought in. Likely flat fees or a filing error; check Schedule G.

Schedule G Part I, line 2b
02 · Where $1 goes · FY ending Jun 2025

Of each dollar it spent, 72.8¢ went to programs, as reported.

The split the charity filed.
72.8¢
Programs, $92.4M
7.1¢
Fundraising, $9.0M
20.2¢
Admin, $25.7M
Form 990 (FY ending Jun 2025), Part IX, line 25
Cost to raise $1
7¢
as reported

For each dollar donated, Greater Washington Educational Telecommunications Association spent 7¢ on fundraising.

Fundraising ÷ $130.7M contributions · Form 990 Parts VIII, IX
03 · What it does

What it told the IRS it spent on.

The charity's own description of its largest programs, with what each cost.

Program 1 · 20.4% of program spending $18.8M

Local broadcasting - television & radio - weta is the flagship public media station in the greater washington area, distributing educational content accessible and free to all. Weta offers quality television programming on five digital channels 24 hours a day - weta pbs, weta uk, weta metro, weta world, and weta pbs kids - and streams content on a variety of platforms, including the weta+ streaming app. Weta creates five local series on the people, places, and culture of the region. Weta offers a children's educational television service that builds reading, literacy, and stem skills. Weta…

Program 2 · 10.1% of program spending $9.4M

Online and community resources - weta builds extensive educational resources in conjunction with the national television content weta produces to support teachers and lifelong learners. For lifelong learners, weta creates over 50 events a year to engage the public with screenings, panel discussions, and interactive virtual events to further civic dialogue and engagement, explore the many stories of the history, people and places of our culture, and celebrate the arts. Pbs news student reporting labs engages students from across the country in learning about journalism and news production.…

Form 990 (FY ending Jun 2025), Part III
04 · The savings

Net assets: $124.9M to $209.0M in 11 years.

Net assets at each fiscal year end, 2013 to 2025.

Net assets at year end, $ millions
125
124
139
136
138
133
154
147
187
171
188
209
Form 990 history via ProPublicaForm 990 (FY ending Jun 2025)
05 · Who gets paid

The 8 highest-paid people.

Reportable pay in FY ending Jun 2025, from the charity and related organizations.

Sharon P Rockefeller
President & CEO
$746,821
Geoffrey Bennett
Co-Anchor and Co-Managing Editor for Pbs News Hour
$547,832
Amna N Werdel
Co-Anchor and Co-Managing Editor for Pbs News Hour
$538,278
Sara Just
Senior Vice President & Senior Executive Producer, Newshour
$486,392
Judy C Woodruff
Senior Special Correspondent
$401,944
Michael Rancilio
EVP and General Manager
$388,208
Lisa Delaney
EVP and General Counsel
$380,014
Miguel E Monteverde
Senior Vice President & General Manager, Weta Greater Washin
$350,989
Form 990 (FY ending Jun 2025), Part VII, Section A
Largest outside contractors
ContractorServicePaid
The Maslow Media Group IncStaffing service$2,856,990
Integrated Direct Marketing LLCMailroom service$981,945
The Associated PressWire service$717,849
Nep II IncOutside production services$592,816
The Nielsen Company (us) LLCResearch service$591,908
Form 990 (FY ending Jun 2025), Part VII, Section B
06 · Questions

The questions people ask about the Greater Washington Educational Telecommunications Association.

Short, sourced answers. Each one stands on its own.

How much does the Greater Washington Educational Telecommunications Association CEO make?

Sharon P Rockefeller, President & CEO, received $746,821 in reportable compensation in FY ending Jun 2025, 0.6% of Greater Washington Educational Telecommunications Association's $127.1M in spending.

Form 990 (FY ending Jun 2025), Part VII

What percentage of Greater Washington Educational Telecommunications Association donations go to programs?

Greater Washington Educational Telecommunications Association reported 72.8% of FY ending Jun 2025 spending as programs, 7.1% as fundraising and 20.2% as management.

Form 990 (FY ending Jun 2025), Part IX

How much money does Greater Washington Educational Telecommunications Association have?

Net assets were $209.0M at the end of FY ending Jun 2025, about 19.7 months of spending.

Form 990 (FY ending Jun 2025), Part X

Does Greater Washington Educational Telecommunications Association have any red flags in its filing?

Its latest Form 990 triggered 1 of our twelve screening rules: professional fundraisers kept most of what they raised. A flag is a prompt for a closer look, not a finding of wrongdoing.

Form 990 (FY ending Jun 2025)
07 · Sources and citing

Every number, traced.

  1. Greater Washington Educational Telecommunications Association Form 990, FY ending Jun 2025 (IRS e-file)
  2. Greater Washington Educational Telecommunications Association Form 990 history (ProPublica Nonprofit Explorer)
Cite this page

Amir Arani, “Greater Washington Educational Telecommunications Association: CEO salary, finances and where your dollar goes,” Charity Math, updated 2026-11-07. https://charitymath.com/charities/greater-washington-educational-telecommunications-association/