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Charity Math
The 990 read · EIN 13-1846366 · VA · Fiscal year 2025

March of Dimes

March of Dimes Inc: CEO salary, finances and where donations go

In its own words

“March of Dimes leads the fight for the health of all moms and babies.”

Data only Figures straight from the filing, screened by our rules. Not yet reviewed in depth by a CPA.

Methodology by Amir Arani, CPA, CA · Updated

Top pay
$474K Cynthia H Rahman, 0.6% of spending
Revenue
$85.2M 103.3% from donations and grants
Spent
$84.2M 74.6% on programs, as reported
Net assets
$13.7M end of 2025
Savings
2.0 months of spending, net assets ÷ spending
People
399 employees, 1,000,000 volunteers
Form 990 (2025), Parts I, VII, IX, X
01 · Red flags

No red flags in its latest filing.

We screen every filing against twelve rules. A flag is a prompt for a closer look, not a finding of wrongdoing.

No reported asset diversions, no insider transactions, no fundraisers keeping most of the money, and the governance policies we check for are in place.

02 · Where $1 goes · 2025

Of each dollar it spent, 74.6¢ went to programs, as reported.

The split the charity filed.
74.6¢
Programs, $62.8M
11.0¢
Fundraising, $9.3M
14.4¢
Admin, $12.1M
Form 990 (2025), Part IX, line 25
Cost to raise $1
11¢
as reported
12¢
counting the shared mail

For each dollar donated, March of Dimes spent 11¢ on fundraising, or about 12¢ counting joint costs.

Fundraising ÷ $88.0M contributions · Form 990 Parts VIII, IX
03 · What it does

What it told the IRS it spent on.

The charity's own description of its largest programs, with what each cost.

Program 1 · 25.2% of program spending · $5.4M in grants $15.8M

Research and medical support - see schedule oresearch and medical supportmarch of dimes launched the texas collaborative prematurity research center (prc), uniting two world-class institutions to rewrite the future of maternal and infant health. As one of our six prematurity research centers, the texas collaborative brings together cutting-edge technology with population health research to prevent and treat preterm birth: the university of texas medical branch at galveston's pregnancy-on-a-chip technology enables studying preterm birth in an in vitro model and acts as a testing system for…

Program 2 · 5% of program spending · $60K in grants $3.1M

Programs, education, and advocacy - see schedule oeducation and advocacywe educated to raise awareness of the maternal and infant health crisis. Our 2025 march of dimes report card spotlighted the high preterm birth rate that earned the U.S. A d+ for the fourth year in a row, marking the longest stretch of the lowest grade in report card history. To ensure health professionals have the latest information to make informed decisions, we trained nearly 960,000 maternal and infant healthcare professionals, and our trusted content educated 15.4 million consumers on our website and through local…

Form 990 (2025), Part III
04 · The savings

Net assets: $75.1M to $13.7M in 11 years.

Net assets at each fiscal year end, 2013 to 2025.

Net assets at year end, $ millions
75
25
13
-13
-11
-12
-8
-19
2
-8
-7
14
Form 990 history via ProPublicaForm 990 (2025)
05 · Who gets paid

The 8 highest-paid people.

Reportable pay in 2025, from the charity and related organizations.

Cynthia H Rahman
President/CEO
$474,009
Candice Christopher
CFO
$322,730
Kelly Ernst
Svp, Market Impact
$313,557
L'kel C Little
Sr VP & General Counsel
$309,539
Deirdre Maloney
Svp, Human Resources
$294,639
Alison a Ale
Svp, Chief Development Officer
$294,258
Christina S Cavucci
SVP Market Development
$232,373
Chauncey Mccall Acting Cmo
(01/25-06/25)/VP Mktg. (07/25-12/25)
$225,993
Form 990 (2025), Part VII, Section A
Largest outside contractors
ContractorServicePaid
Moore a Series LLCMarketing campaign$2,040,632
True North IncAdvertising$1,607,498
Metric Theory LLC (monks)Advertising$1,298,736
Hiper IncMarketing campaign$700,612
Meta Platforms IncAdvertising$639,984
Form 990 (2025), Part VII, Section B
06 · Questions

The questions people ask about the March of Dimes.

Short, sourced answers. Each one stands on its own.

How much does the March of Dimes CEO make?

Cynthia H Rahman, President/CEO, received $474,009 in reportable compensation in 2025, 0.6% of March of Dimes' $84.2M in spending.

Form 990 (2025), Part VII

What percentage of March of Dimes donations go to programs?

March of Dimes reported 74.6% of 2025 spending as programs, 11% as fundraising and 14.4% as management. That includes $1.1M of joint mail and ad costs counted as programs; without them, programs were 73.2%.

Form 990 (2025), Part IX

How much money does March of Dimes have?

Net assets were $13.7M at the end of 2025, about 2.0 months of spending.

Form 990 (2025), Part X

Does March of Dimes have any red flags in its filing?

Its latest Form 990 triggered none of our twelve screening rules, which cover reported asset diversions, insider transactions, fundraiser costs, governance policies and spending patterns.

Form 990 (2025)
07 · Sources and citing

Every number, traced.

  1. March of Dimes Form 990, 2025 (IRS e-file)
  2. March of Dimes Form 990 history (ProPublica Nonprofit Explorer)
Cite this page

Amir Arani, “March of Dimes: CEO salary, finances and where your dollar goes,” Charity Math, updated 2026-11-07. https://charitymath.com/charities/march-of-dimes/