Education outreach & publicationseco-schools had widespread participation in school-based sustainability efforts, with 452 schools actively engaging across 68% of U.S. States. The program engaged over 36,400 students in nearly 1,400 student-led actions focused on energy and water conservation, waste reduction, habitat creation, and environmental awareness. Schools reported improvements in outdoor learning, green spaces, and community resilience. Actions included creative projects like pollinator gardens and upcycling. Since the program's inception, more than 6,000 schools have…
National Wildlife Federation
National Wildlife Federation: CEO salary, finances and where donations go
“Unite all Americans to ensure wildlife thrives in a rapidly changing world.”
Data only Figures straight from the filing, screened by our rules. Not yet reviewed in depth by a CPA.
Methodology by Amir Arani, CPA, CA · Updated
- Top pay
- $530K Collin O' Mara, 0.4% of spending
- Revenue
- $124.1M 88.2% from donations and grants
- Spent
- $125.0M 85.8% on programs, as reported
- Net assets
- $133.1M end of FY ending Aug 2025
- Savings
- 12.8 months of spending, net assets ÷ spending
- People
- 505 employees, 4,000 volunteers
No red flags in its latest filing.
We screen every filing against twelve rules. A flag is a prompt for a closer look, not a finding of wrongdoing.
No reported asset diversions, no insider transactions, no fundraisers keeping most of the money, and the governance policies we check for are in place.
Of each dollar it spent, 85.8¢ went to programs, as reported.
For each dollar donated, National Wildlife Federation spent 8¢ on fundraising, or about 15¢ counting joint costs.
Fundraising ÷ $109.5M contributions · Form 990 Parts VIII, IXWhat it told the IRS it spent on.
The charity's own description of its largest programs, with what each cost.
Membership & other nature education programsmembership education programs maintain an active, engaged and informed membership providing supporters with the information and inspiration to make a difference in their own backyards, their communities, and across the country. Nwf reaches millions of supporters monthly to communicate the most pressing needs facing the environment today - from people becoming more disconnected from nature to loss of habitat and the impacts of climate change. Through such publications as national wildlife magazine, the nwf website, and other sources of information,…
Net assets: $-8.4M to $133.1M in 11 years.
Net assets at each fiscal year end, 2013 to 2025.
The 8 highest-paid people.
Reportable pay in FY ending Aug 2025, from the charity and related organizations.
| Contractor | Service | Paid |
|---|---|---|
| Cds Global Inc | Fulfillment and consulting | $1,942,040 |
| Rwt Production LLC | Print procurement services | $1,270,330 |
| Forest Incentives Ltd | Fulfillment and consulting | $1,231,237 |
| Rock Design Associates LLC | Design and documentation | $1,162,145 |
| University of Wisconsin | Conservation research | $535,000 |
The questions people ask about the National Wildlife Federation.
Short, sourced answers. Each one stands on its own.
How much does the National Wildlife Federation CEO make?
Collin O' Mara, President & CEO, received $529,912 in reportable compensation in FY ending Aug 2025, 0.4% of National Wildlife Federation's $125.0M in spending.
Form 990 (FY ending Aug 2025), Part VIIWhat percentage of National Wildlife Federation donations go to programs?
National Wildlife Federation reported 85.8% of FY ending Aug 2025 spending as programs, 7.1% as fundraising and 7% as management. That includes $7.7M of joint mail and ad costs counted as programs; without them, programs were 79.6%.
Form 990 (FY ending Aug 2025), Part IXHow much money does National Wildlife Federation have?
Net assets were $133.1M at the end of FY ending Aug 2025, about 12.8 months of spending.
Form 990 (FY ending Aug 2025), Part XDoes National Wildlife Federation have any red flags in its filing?
Its latest Form 990 triggered none of our twelve screening rules, which cover reported asset diversions, insider transactions, fundraiser costs, governance policies and spending patterns.
Form 990 (FY ending Aug 2025)Every number, traced.
- National Wildlife Federation Form 990, FY ending Aug 2025 (IRS e-file)
- National Wildlife Federation Form 990 history (ProPublica Nonprofit Explorer)
Amir Arani, “National Wildlife Federation: CEO salary, finances and where your dollar goes,” Charity Math, updated 2026-11-07. https://charitymath.com/charities/national-wildlife-federation/