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Charity Math
The 990 read · EIN 13-1760110 · NY · Fiscal year FY ending Jun 2025

United States Fund for UNICEF

United States Fund for UNICEF: CEO salary, finances and where donations go

In its own words

“The organization's mission is to relentlessly pursue a better world for every child.”

Data only Figures straight from the filing, screened by our rules. Not yet reviewed in depth by a CPA.

Methodology by Amir Arani, CPA, CA · Updated

Top pay
$928K Michael J Nyenhuis, 0.2% of spending
Revenue
$835.2M 99.4% from donations and grants
Spent
$594.1M 83.1% on programs, as reported
Net assets
$441.8M end of FY ending Jun 2025
Savings
8.9 months of spending, net assets ÷ spending
People
379 employees, 24,268 volunteers
Form 990 (FY ending Jun 2025), Parts I, VII, IX, X
01 · Red flags

No red flags in its latest filing.

We screen every filing against twelve rules. A flag is a prompt for a closer look, not a finding of wrongdoing.

No reported asset diversions, no insider transactions, no fundraisers keeping most of the money, and the governance policies we check for are in place.

02 · Where $1 goes · FY ending Jun 2025

Of each dollar it spent, 83.1¢ went to programs, as reported.

The split the charity filed.
83.1¢
Programs, $493.6M
13.6¢
Fundraising, $81.1M
3.3¢
Admin, $19.4M
Form 990 (FY ending Jun 2025), Part IX, line 25
Cost to raise $1
10¢
as reported

For each dollar donated, United States Fund for UNICEF spent 10¢ on fundraising.

Fundraising ÷ $830.6M contributions · Form 990 Parts VIII, IX
03 · What it does

What it told the IRS it spent on.

The charity's own description of its largest programs, with what each cost.

Program 1 · 4.7% of program spending $23.1M

Public information: unicef USA has rallied the American public to support the world's most vulnerable children, reaching hundreds of thousands of supporters through issue-oriented videos, television and public radio service announcements, a variety of press and publications, the internet via our website (www.unicefusa.org) and other mobile and social platforms. The unicef USA communications team works relentlessly to educate the public about the challenges facing the world's children. This year, children and adults added meaning to their halloween-ing by supporting our trademark fundraiser,…

Program 2 · 0.4% of program spending $2.0M

Advocacy: unicef USA engages in education and advocacy related to child rights, both domestic and international, international development, and humanitarian assistance with the objective of ensuring every child is healthy, educated, protected, and respected. Unicef USA also works with partners, volunteers, influencers, coalitions, and other stakeholders to rally the American public to support unicef's global work and public policy priorities. Finally, unicef USA works with U.S. Policymakers to advance federal and state policies that positively impact children and to secure funding from the…

Form 990 (FY ending Jun 2025), Part III
04 · The savings

Net assets: $74.1M to $441.8M in 11 years.

Net assets at each fiscal year end, 2013 to 2025.

Net assets at year end, $ millions
74
138
108
114
112
132
151
137
172
227
201
442
Form 990 history via ProPublicaForm 990 (FY ending Jun 2025)
05 · Who gets paid

The 8 highest-paid people.

Reportable pay in FY ending Jun 2025, from the charity and related organizations.

Michael J Nyenhuis
Director/President/CEO
$928,033
Cristina Shapiro-Alster
Chief Strategy Officer & Pres. of If4c
$486,743
Michele Walsh
Evp, Asst. Secretary
$456,704
Jessica Leinwand
Clogc-Chief Legal Officer and General Counsel
$437,968
Shelley Effman
Chief Marketing Officer
$363,578
Michael Klompus
Chief People & Operations Officer
$362,856
Michael S Chen
CFO/Assistant Treasurer
$362,022
Darla Silva
Chief Program Officer
$332,914
Form 990 (FY ending Jun 2025), Part VII, Section A
Largest outside contractors
ContractorServicePaid
MarketeamDirect mail fundraising$21,326,096
Delve Partners LLCAdvertising and promotion$16,795,032
Google LLCAdvertising$6,018,348
Meta Platforms Inc (formerly Facebook)Advertising$3,095,676
Blue State DigitalDigital marketing services$2,152,000
Form 990 (FY ending Jun 2025), Part VII, Section B
06 · Questions

The questions people ask about the United States Fund for UNICEF.

Short, sourced answers. Each one stands on its own.

How much does the United States Fund for UNICEF CEO make?

Michael J Nyenhuis, Director/President/CEO, received $928,033 in reportable compensation in FY ending Jun 2025, 0.2% of United States Fund for UNICEF's $594.1M in spending.

Form 990 (FY ending Jun 2025), Part VII

What percentage of United States Fund for UNICEF donations go to programs?

United States Fund for UNICEF reported 83.1% of FY ending Jun 2025 spending as programs, 13.6% as fundraising and 3.3% as management.

Form 990 (FY ending Jun 2025), Part IX

How much money does United States Fund for UNICEF have?

Net assets were $441.8M at the end of FY ending Jun 2025, about 8.9 months of spending.

Form 990 (FY ending Jun 2025), Part X

Does United States Fund for UNICEF have any red flags in its filing?

Its latest Form 990 triggered none of our twelve screening rules, which cover reported asset diversions, insider transactions, fundraiser costs, governance policies and spending patterns.

Form 990 (FY ending Jun 2025)
07 · Sources and citing

Every number, traced.

  1. United States Fund for UNICEF Form 990, FY ending Jun 2025 (IRS e-file)
  2. United States Fund for UNICEF Form 990 history (ProPublica Nonprofit Explorer)
Cite this page

Amir Arani, “United States Fund for UNICEF: CEO salary, finances and where your dollar goes,” Charity Math, updated 2026-11-07. https://charitymath.com/charities/united-states-fund-for-unicef/